Brief in brief...Develop a brand for a Korean fast food restaurant - 'Bibimbap'. Design a complete visual theme for the restaurant which will appeal to families, young people and workers looking for a quick meal. The target audience is British, meaning they may not know anything about Korea. Working in pairs.

After researching Korean food and philosophy, as well as current trends in the UK fast food market we decided that our brand should educate the British public about Korean food and philosophy, as well as provide a healthy/balanced fast food option. The brand reflects the balance and harmony of Korean philosophy. The colours of the brand represent the 5 elements which make up the universe as well as the ingredients which make up the traditional Korean dish. The lotus flower in the logo as well in the shape of the packaging symbolises wisdom and purity as well as enlightenment. This is something that anyone visiting Bibimbap should experience.

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