Brief in brief...A D&AD brief to 'reposition the National Trust away from its current perceived image and make it relavent to the modern visitor'.

‘Get back to your roots’ is a campaign which encourages people to get back to their roots either in nature or heritage by visiting National Trust places. In the form of printed advertisements and a mobile app, the campaign targets the screen lovers of today. Augmented reality allows the viewer to interact and discover, and the ‘Roots’ app makes planning a day out a walk in the park.

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